Our Story
As a young child, I watched my mom sell beauty and personal care products to women and families in our small town. She loved helping people feel cared for in simple, meaningful ways, and I remember riding along with her into town, helping deliver product catalogs and customer orders.
At the same time, my dad grew a large family garden, and my grandparents cared for an orchard filled with fruit trees and vegetables where my siblings and I sold produce at their fruit stand. Much of what our family grew was canned and preserved by my mom and grandma for us to enjoy, and those experiences gave me an early appreciation for simple ingredients, quality products, and living a little closer to nature.
Looking back, those are some of the memories I hold closest to my heart. Even then, I was learning that beauty was never just about appearance. It was about care, connection, and the things we bring into our homes and daily lives.
That foundation stayed with me and continues to inspire the heart behind Love Natural Beauty.
As an adult, I built my career in the beauty industry, working with top retailers and spending years with Lancôme Cosmetics. It was more than skincare. It was education, artistry, and helping people feel confident in themselves. I was honored to be recognized as a Pacesetter in sales, but what mattered most were the relationships and trust I built along the way.
Over time, I began paying much closer attention to the ingredients in the things I used every day. I found myself drawn to simpler, more recognizable formulations and brands committed to ingredient transparency, thoughtful sourcing, and products designed to truly nourish and support the body.
As I continued learning, my perspective on beauty changed entirely. I became increasingly drawn to organic herbs, botanical oils, grass-fed tallow, wildcrafted ingredients, and herbalist-crafted products rooted in a simpler, more natural approach to wellness and beauty.
Love Natural Beauty grew from that journey.
Today, I curate clean beauty and wellness brands that I use in my own home and feel confident sharing with others. I partner with U.S. makers who care deeply about what they create and the people they serve. My goal is not to offer hundreds of products. It is to offer the right ones.
I want my family, my friends, and my customers to have access to nourishing options for skin, hair, body, and home. Products that feel good to use and worthy of your trust.
To me, beauty should be simple. Honest. Rooted in care.
Welcome to Love Natural Beauty.
Lisa
Founder